Donald Francis "Don" Draper, born Richard "Dick" Whitman, is a fictional character and the protagonist of the AMC television series Mad Men (2007–2015), portrayed by Jon Hamm. At the beginning of the series, Draper is the charismatic yet enigmatic creative director at the fictional Manhattan advertising firm Sterling Cooper. In spite of his success, he is plagued by several personal problems, including the issues of identity and social alienation, in part due to his difficult past. His personal and professional developments in the show are frequently situated against the larger social, political, and economic events of the 1960s. In 2024, Hamm reprised his role as Draper in a cameo role in the comedy film Unfrosted.

The character of Don Draper is partially inspired by Draper Daniels, a creative director at Leo Burnett advertising agency in Chicago in the 1950s, who worked on the Marlboro Man campaign; and by Bill Backer, an advertising executive at McCann Erickson who created the "I'd Like to Buy the World a Coke" ad in 1971. Don Draper is widely regarded as one of the greatest and most iconic characters in television history, and Jon Hamm received universal acclaim for his performance.