Greta Friedman (née Grete Zimmer; June 5, 1924 – September 8, 2016) was an Austrian-born American who was photographed being grabbed and kissed by Navy sailor George Mendonsa (1923–2019) in the iconic V-J Day in Times Square photograph of 1945 by Life magazine photographer Alfred Eisenstaedt. For decades the photograph was misattributed in popular culture as being that of a nurse; however, Friedman was wearing a white uniform because she was a dental assistant.