Invicta is a privately held American watch designer and manufacturer headquartered in Hollywood, Florida. Invicta began as a Swiss watch company in 1837 founded by Raphael Picard in La Chaux-de-Fonds, Switzerland. The company markets a wide range of watches under the Invicta brand and several subsidiaries, positioning itself in the “accessible” or budget luxury segment of the market. Invicta’s offerings are often characterized by bold styling and large case sizes, with both mechanical and quartz models aimed at delivering “affordable luxury” to consumers. Over the years, Invicta has expanded its portfolio through acquisitions of other brands and gained a global presence via dedicated retail stores, online sales, and home-shopping television channels. Enthusiasts recognize Invicta for its eclectic designs and aggressive marketing, which have earned the brand both a loyal following and a fair share of controversy within watch circles.