Kumamon (くまモン) is a mascot created by the government of Kumamoto Prefecture, Japan. It was created in 2010 for a campaign created to draw tourists to the region after the Kyushu Shinkansen line opened. Kumamon subsequently became nationally popular, and in late 2011, was voted top in a nationwide survey of mascots, collectively known as yuru-chara, garnering over 280,000 votes. Following his success in the contest, Kumamoto earned ¥11.8 billion (US$120 million, £79 million, €93 million) in merchandising revenue for the first half of 2012, after having only earned ¥2.5 billion (US$26 million, £17 million, €20 million) throughout all of 2011. Kumamon enjoys tremendous popularity throughout the world.