Laila Shereen Sakr (born 1971), known by her moniker, VJ Um Amel, is an Egyptian–American digital media theorist and artist. She is the founder of the digital lab, R-Shief, Inc., an Annenberg Fellow, and Assistant Professor of Media Theory & Practice at University of California, Santa Barbara, where she founded the Wireframe digital media studio.

She holds an M.F.A. in Digital Arts and New Media from University of California, Santa Cruz, an M.A. in Arab Studies from Georgetown University., and a PhD in Media Arts + Practice from the University of Southern California's School of Cinematic Arts.