The Price Is Right is an American television game show. A 1972 revival by Mark Goodson and Bill Todman of their 1956–1965 show of the same name, the new version adds many distinctive gameplay elements. Contestants compete in a variety of games to determine the prices of products or prizes which they may win. These contestants are selected from the studio audience, and are called onstage to compete by the announcer using the show's catch phrase of "come on down!"

The program premiered September 4, 1972, on CBS. Bob Barker was the series's longest-running host from its debut until his retirement in June 2007, when Drew Carey took over. Johnny Olson was the show's original announcer, holding this role until just before his death in 1985. He was replaced by Rod Roddy, who remained with the show until just before his own death in late 2003. Rich Fields took over as announcer in 2004, and was replaced with George Gray in 2011. The show has used several models, most notably Anitra Ford, Janice Pennington, Dian Parkinson, Holly Hallstrom, and Kathleen Bradley.

The Price Is Right has aired over 10,000 episodes since its debut. It is the longest-running game show in the United States and is one of the longest-running network series in United States television history. The 53rd season premiered on September 23, 2024, with both a daytime and primetime episode, and its 10,000th episode aired on February 26, 2025.

On March 2, 2022, it was announced that The Price Is Right would be inducted into the NAB Broadcasting Hall of Fame. Host Drew Carey and executive producer Evelyn Warfel accepted the award at The Achievement in Broadcasting Awards on the NAB Show main stage in Las Vegas on April 24, 2022.