The Toyota RAV4 (Japanese: トヨタ・RAV4, Hepburn: Toyota Ravufō) is a compact crossover SUV produced by the Japanese automobile manufacturer Toyota. It is known for starting the wave of compact crossovers. The RAV4 is one of the best-selling SUVs of all time. By February 2020, a total of 10 million RAV4s had been sold globally. In February 2025, the RAV4 replaced the Ford F-150 as the top selling car in the United States, after nearly four decades of the F-150's reign.

It made its debut in Japan and Europe in 1994, and in North America in 1995, being launched in January 1996. The vehicle was designed for consumers wanting a vehicle that had most of the benefits of SUVs, such as increased cargo room, higher visibility, and the option of full-time four-wheel drive, along with the maneuverability and fuel economy of a compact car. The vehicle's name is an abbreviation of "Recreational Active Vehicle with 4-wheel drive", or "Robust Accurate Vehicle with 4-wheel drive", although not all models come equipped with the four-wheel drive system.

For the third-generation model, Toyota offered both short- and long-wheelbase versions of the RAV4. Short-wheelbase versions were sold in Japan and Europe; long-wheelbase versions in Australia and North America. Toyota of Japan also sold the longer-wheelbase version as the Toyota Vanguard (Japanese: トヨタ・ヴァンガード, Hepburn: Toyota Vangādo) at Toyopet Store dealership chain from 2005 through 2016. RAV4 for the Japanese market were sold at two different Toyota dealership chains, Corolla Store and Netz.